Online home goods retailer, Wayfair, plans to open its first full-service store as part of its strategy to capitalize on the resurgence of physical locations post-pandemic. The store will provide an immersive brand experience allowing customers to browse and buy products in person. More details like the store’s location and opening date are yet to be disclosed. This move reflects a growing trend among online retailers who are increasingly supplementing their digital presence with brick-and-mortar locations. Through such stores, they look to attract customers who prefer the tangible experience of shopping and offer them the convenience and service that stems from an integrated online-offline retail approach.
Wayfair to open its first large store, as physical locations make a comeback
