It seems that Sony and Apollo Global Management have expressed their interest in purchasing Paramount Pictures, in a deal that could be worth around $26 billion. This is happening whilst Paramount is potentially considering a separate bid from Skydance Media. This kind of business action can lead to significant shifts within the entertainment industry, as Paramount possesses a very valuable library of intellectual properties and has a strong stake in the film and television markets. For Sony and Apollo, this acquisition could potentially strengthen their position in those markets. However, we will have to wait and see how the situation develops, especially if the bid from Skydance Media is also seriously considered.