Yes, Reddit has been focusing on international expansion when it comes to advertising. This move is aimed at generating more ad revenue from its non-US users who make up a significant portion of its user base. Targeting these users can support a growth strategy for advertising.
The platform is also looking to enhance its search feature to deliver a better user experience. While exact details haven’t been specified, they plan to increase the effectiveness and accuracy of the search tool used on the site. By improving the search feature, they aim to make it easier for users to find, follow and participate in discussions about specific topics.
By carrying out these changes and updates to the platform, Reddit intends to appeal more to its increasing international user base, which will, in turn, attract more advertisers wanting to utilize the platform’s reach for ad visibility.
