The Federal Trade Commission (FTC) has announced an investigation into a practice called “surveillance pricing”, a method where the cost of goods or services is linked to the amount of customer data a company has on an individual. The practice could potentially discriminate against consumers based on personal data. The FTC believes this practice could be anti-competitive, exploitative towards consumers and possibly violate privacy laws. The investigation aims to understand the prevalence of this practice, its effects on competition and consumers, and its legality under current regulations.
FTC launches probe into ‘surveillance pricing’ that it says links cost to customer data
