Chowdeck sounds like an ambitious and promising venture. As a food delivery service looking to penetrate Nigeria’s market, they should take into account various factors like the local cuisine, food habits, and cultural nuances in order to offer unique and appealing services to the customers.
Long-term, the company also aims to develop into a ‘super-app for Africa’, indicating it aims to offer diverse services beyond food delivery, potentially expanding into other sectors such as e-commerce, ride-hailing, and online payments, making it a one-stop solution for numerous lifestyle needs of the users in the continent.
However, to achieve these ambitions, Chowdeck needs to devise a strong, localized marketing strategy, create robust partnerships with local businesses, understand every region’s unique needs, and consistently offer excellent customer service, among other things.
