Birria, a traditional Mexican stew from Jalisco, gained considerable popularity in the United States and quickly spread across restaurant menus. There are a few key reasons for this:
1. Social Media Influence: With the rise of Instagramable food trends, birria made a big splash on social media platforms – particularly on Instagram and TikTok where colorful and visually appealing dishes dominate. The photogenic quality of birria dishes, especially birria tacos, attracted a lot of attention, contributing to its nationwide popularity.
2. Adoption by Food Trucks and Pop-ups: The birria trend was also fueled by the rise of food trucks and pop-up kitchens during the pandemic. Street vendors popularized birria tacos, a twist on the traditional dish, served with a side of consommé for dipping. This street-style birria increased the reach & popularity of the dish.
3. Versatility and Appeal: Birria is a versatile dish, with the main ingredient often changing from lamb or goat, to beef or chicken, based on regions or personal preference. This adaptability is appealing to a wide range of palates. Also, the rich and hearty flavors of slow-cooked meat in a mildly spicy broth, often paired with tortillas, cheese, onions, and cilantro, have universal appeal, resulting in its widespread acceptance.
4. Great fusion potential: Birria’s versatility lends it well to fusion cuisine, from birria pizza to birria ramen, these innovative takes have further boosted its popularity.
