Indeed, the increase in orange juice prices is a challenging issue for many juice manufacturers. There could be several reasons for this situation, such as misfortune with weather conditions affecting crop yield, or increased costs in production and transportation.
It is common for businesses to consider alternatives when faced with such situations. They might choose to switch to other fruits that are more readily available or cost-effective. Options could include apples, grapes, pineapples, or tropical fruits like mangoes and papayas. Alternatively, manufacturers may also consider blending orange juice with other less expensive fruits to retain some of the original flavor while cutting down on costs.
However, it’s essential to keep in mind that changes must be communicated clearly to consumers to ensure they are not disappointed or surprised by the change in taste or composition. Any changes must abide by the regulation and standards laid out for food and drink manufacturers. It might also be beneficial to engage in market research before making significant changes, to gauge consumer appetite for different flavors.